THE PARENT COMPANY

Chronival | 420 Campaign

Chronival, a music festival-themed campaign in celebration of 4/20, was rolled out across 12 in-store locations throughout California (as well as online), including special events and activations at select locations. Drawing inspiration from vintage concert posters, I set out to create visuals that were bold and colorful – with a hint of nostalgia.

Art Direction & Design – Logo design, large-scale retail displays, print collateral, apparel, swag